03547nam a22003617a 4500 pucpr 20210715144239.0 210715b2020 a|||| |||| 001 0 eng d 9781786275813 1786275813 pucpr eng pucpr pucpr rda CARIBET NC1002.L63 M86 2020 23 741.6 298523 Evamy, Michael Logo. / Michael Evamy. txt Logo : Reference guide to symbols and logotypes. / txt London : Laurence King Publishing , 2020. 432 pages : illustrations (some color) ; 25 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Include index. 1 Logotypes and letters, Wordmarks and initals -- 1.1 Just type -- 1.2 Handwritten -- 1.3 Joined up -- 1.4 Connected and contained characters -- 1.5 Combined characters -- 1.6 What's in a word -- 1.7 Telling characters -- 1.8 Disjointed -- 1.9 Repetition -- 1.10 Incomplete characters -- 1.11 Negative space -- 1.12 Cropped -- 1.13 Absences -- 1.14 Reversals and rotations -- 1.15 Symmetry and ambigrams -- 1.16 Stacked -- 1.17 Ups and downs -- 1.18 Spaced -- 1.19 Circular type -- 1.20 Modular -- 1.21 Stencil -- 1.22 Minimal -- 1.23 Brutalist -- 1.24 3D -- 1.25 Granular -- 1.26 Paths through type -- 1.27 Extended -- 1.28 Decorated -- 1.29 Retro -- Logotypes and letters, Typographic elements -- 1.30 Single letters A-Z -- 1.31 Numerical -- 1.32 And -- 1.33 Punctuation and typographic marks -- 2 Symbols, Abstract -- 2.1 Squares -- 2.2 Rectangles -- 2.3 Triangles and polygons -- 2.4 Circles and dots -- 2.5 Ovals and ovoids -- 2.6 Radiating -- 2.7 Concentric -- 2.8 Rotary -- 2.9 Dotted patterns -- 2.10 Horizontal bars -- 2.11 Vertical bars -- 2.12 Converging -- 2.13 Arcs and swooshes -- 2.14 Amorphous -- Symbols, Representational -- 2.15 Crosses -- 2.16 Arrows -- 2.17 Thought and speech -- 2.18 Waves -- 2.19 Fibres -- 2.20 Light and sound -- 2.21 Globes -- 2.22 Suns and stars -- 2.23 Leaves -- 2.24 Flowers -- 2.25 Trees -- 2.26 Landscape -- 2.27 Natural produce -- 2.28 Aquatic -- 2.29 Winged insects -- 2.30 Birds -- 2.31 Wildlife -- 2.32 Horses -- 2.33 Cats and dogs -- 2.34 Mythology -- 2.35 Bodies -- 2.36 Hands and feet -- 2.37 Heads -- 2.38 Eyes and faces -- 2.39 Smiles -- 2.40 Hearts -- 2.41 Crowns -- 2.42 Paper and books -- 2.43 Everyday objects -- 2.44 Buildings and monuments -- 2.45 Transport -- 2.46 Cornucopia -- 2.47 Shields and crests -- 3 Families and sequences -- 3.0 Families and sequences -- "The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers." 247237 Logos (Symbols) Design 180992 Trademarks Pictorial works 180992 Trademarks Design 247237 Logos (Symbols) Pictorial works 204258 Branding (Marketing) 78598 Commercial arts. lcc 6 NC1002.L63 General E86 2020 296559 296559 0 0 lcc 0 0 4 4 33 2021-06-24 GOBI 36.00 0 General NC1002.L63 E86 2020 91000000064865 2024-02-28 16:00:27 1 46.00 2021-06-24 6