image, text and context Raizman, David Seth creator author text bibliography enk 2020 monographic eng xxxiv, 251 pages, 16 unnumbered pages of plates : illustrations (some color) ; "Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- Josef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century. 1 Josef Müller-Brockmann: "schutzt das Kind!" and the Mythology of Swiss Design -- 2 Koloman Moser's Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design -- 3 Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris -- 4 Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America -- 5 Food, Race, and the "New Advertising": The Levy's Jewish Rye Bread Campaign 1963-1969 6 Graphic Design and Politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- 7 The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth Century -- Bibliography -- Index David Raizman. Includes bibliographical references and index. Graphic arts Social aspects Graphic arts Political aspects Graphic arts History Graphic arts Social aspects Commercial arts Graphic design Typography NC998 .R35 2020 741.609 9781474299411 9781474299398 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 pucpr 200420 20221109143411.0 eng