03918nam a22004217a 4500 pucpr 20221109143411.0 200420s2020 enkao ob 001 0 eng 9781474299411 (pb) 9781474299398 (hb) 9781474299381 (epub) 9781474299374 (epdf) pucpr eng pucpr pucpr rda CARIBET NC998 .R35 2020 23 741.609 Raizman, David Seth, author Reading graphic design history : image, text and context / David Raizman. London ; New York : Bloomsbury Visual Arts, 2020. xxxiv, 251 pages, 16 unnumbered pages of plates : illustrations (some color) ; rdacontent text txt rdamedia unmediated n rdacarrier volume nc 298522 Cultural histories of design Includes bibliographical references and index. Josef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century. 1 Josef Müller-Brockmann: "schutzt das Kind!" and the Mythology of Swiss Design -- 2 Koloman Moser's Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design -- 3 Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris -- 4 Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America -- 5 Food, Race, and the "New Advertising": The Levy's Jewish Rye Bread Campaign 1963-1969 6 Graphic Design and Politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- 7 The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth Century -- Bibliography -- Index "Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- Graphic arts Social aspects. Graphic arts Political aspects. Graphic arts History. Graphic arts Social aspects 105242 Commercial arts. 78598 Graphic design Typography 105245 https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 Acceso Remoto EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 Acceso en el Campus PUCPR lcc 6 NC998 General R35 2020 296558 296558 0 0 lcc 0 0 4 4 33 2021-06-24 GOBI 24.26 0 General NC998 R35 2020 91000000064873 2021-07-14 00:00:00 1 34.26 2021-06-24 6 0 0 lcc 0 0 4 4 69 2021-06-08 GOBI 168.00 0 Electrónico NC998 R35 2020 caribet296558 2022-02-09 00:00:00 1 2021-06-08 30 0 0 lcc 0 0 12 12 45 2022-11-09 0 NC998 .R35 2020 50000003290466 2022-11-09 00:00:00 Ebook c. 1 2022-11-09 7