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  <titleInfo>
    <title>Manual práctico de neuroventas</title>
  </titleInfo>
  <name type="personal">
    <namePart>Braidot, Néstor Pedro</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Braidot Annecchini, Pablo Augusto</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Ciudad Autónoma de Buenos Aires</placeTerm>
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    <publisher>Granica</publisher>
    <dateIssued>2017</dateIssued>
    <edition>Primera edición</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>154 páginas ; ilustraciones ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Néstor Pedro Braidot ; Pablo Augusto Braidot Annecchini</note>
  <subject authority="lcsh">
    <topic>Neuromarketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <topic>Psychology</topic>
  </subject>
  <identifier type="isbn">9789506419349</identifier>
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    <recordCreationDate encoding="marc">210707</recordCreationDate>
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