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  <titleInfo>
    <title>Brand New Brand</title>
    <subTitle>restarting your business in a time of crisis and transformation</subTitle>
  </titleInfo>
  <name type="corporate">
    <namePart>Gestalten</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Klanten, Robert</namePart>
  </name>
  <name type="corporate">
    <namePart>Servert, Andrea</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <form authority="gmd">txt</form>
    <extent>256 p. ill. ; photo. ; col. ; 24 cm</extent>
  </physicalDescription>
  <tableOfContents>SNOHETTA Moniker, NORWAY --
TE MATA Supay, PERU --
TUX Yaourti, CANADA --
ALIZEE FREUDENTHAL Peter &amp; Paul, U.S. --
CUL DE SAC Sackville, U.S. --
STUDIO BRUCH Die Eisperle, AUSTRIA --
ROTHWILD &amp; DESIGN Emil Bauer &amp; Saline, GERMANY --
PENTAGRAM Maggie's, U.K. --
STUDIO JULY Taza Flores, CANADA --
ANTINORMAL The Good Brothers, U.S. -- 
STUDIO LOWRIE Lookbooks, U.K. --
STUDIO NA.EO With Wheat, CHINA --
SEACHANGE We Compost, NEW ZEALAND --
.ODDITY STUDIO Carbonation, CHINA --
OMSE Grounded, AUSTRALIA --
KARLA HEREDIA MARTINEZ Galetto, MEXICO --
KEVIN NOWAK Stil-Laden, AUSTRIA --
KEVIN NOWAK, SEBASTIAN HOFER, MAX KARALL Ausdruck der Natur, AUSTRIA --
MENTA PICANTE EcoGround, MEXICO --
FUTURA Onefold, U.S. --
STUDIO RIEBENBAUER offer! Bakery, AUSTRIA --
IN DETAIL:1924US Burkard Studio. US. --
MUBIEN Due Brothers. U.S. --
PAPERWHITE STUDIO Wollensicy's Grill, U.S --
KARLA HEREDIA MARTINEZ Mezcal Oraculo. Mexico --
JAMHOT Kames, U.K. --
WERKLIG Vanhakyla Gard, FINLAND --
PAPERWHITE STUDIO Gene &amp; Georgetti. U.S. --
GLASFURD &amp; WALKER Flourist, CANADA --
THE COLOUR CLUB Dulwich Butchery, AUSTRALIA --
OLSSONBARBIERI Gullmunn Spritiabrikk. NORWAY --
STUDIO ONGARATO Moss Hotel. AUSTRALIA --
LIQUORICE Pentridge Cellars, AUSTRALIA --
OUTFIT Beanfolk, CHINA --
ORDER Vessel Floats, U.S. --
SAVVY STUDIO Marla Aaron, U.S. --
STUDIO BRUCH The Mozart, SWITZERLAND --
MONUMENTO Musicalist, MEXICO --
STUDIO BRUCH INSITU Geotechnik AUSTRIA --
FACULTATIVE WORKS Qobra Coffee RUSSIA --
BADAL PATEL Kulfi, U.S. --
XAVI MIRANDA MARTINEZ 6M, SPAIN --
SEACHANGE Supertrash, NEW ZEALAND --
FUTURA Elly's, MEXICO --
GANDER Dana Confection Co., U.S. --
XAVI MARTINEZ ROBLES Sala Equis, SPAIN --
SAVVY STUDIO Bathhouse, U.S. --
INTERBRAND The Prince Akatoki, AUSTRALIA --
IN DETAIL: GUUD Kei Ken, SPAIN --
STUDIO RIEBENBAUER Cup of Ceremony, U.S. --
BLOK Women's Creative Collective, CANADA --
TEIGA, STUDIO. Bela Fisterra Hotel, SPAIN --
ANAGRAMA Nuage, INDIA --
STUDIO THOMAS Grace &amp; Green, U.K. --
DUTCHSCOT Hungry Worms, U.K. --
BLOK Ascari, CANADA --
SCANDINAVIAN DESIGN GROUP Amerikalinjen, NORWAY --
PENTAGRAM "The Bush 2020", U.S. --
STUDIO THOMAS Elsewhere Coffee Roasters, U.K. --
ONE DESIGN Saint Kate, U.S. --
OMSE Hackney Church, U.K. --
STHUTHI RAMESH Blackcurrent, U.K. --
KARLA HEREDIA MARTINEZ Negro Mostaza, MEXICO --
FACULTATIVE WORKS P.Y.E Optics, RUSSIA --
&amp;WALSH SuperShe, U.S. --
SCANDINAVIAN DESIGN GROUP Matstreif, NORWAY --
ANNIKA HANSTEEN-IZORA Ethel's Club, U.S. --
MENTA PICANTE Rey Limon, MEXICO --
MOTHER DESIGN Body Studio, U.K --
FUTURA Buddy Buddy, BELGIUM --
MONUMENTO Pet-a-Porter, U.S. --
TE MATA Matacuy, PERU --
WELCOME STRANGER Verde, U.S. --
DUTCHSCOT Gaia, DUBAI --
LAT Florescent, MEXICO --
OLSSONBARBIERI CF18, NORWAY --
A FRIEND OF MINE Future Future, AUSTRALIA --
WADE &amp; LETA Kinglake Distillery, AUSTRALIA --
MITP AGENCY Lucy's Love Shack, AUSTRALIA --
IN DETAIL: &amp;WALSH Zooba, U.S. --
STUDIO NA.EO Pence, CHINA --
STUDIO IMPULSO La Parade, FRANCE --
WADE gt LETA Lola Pizza, U.S. --
STUDIO JULY Maison Dentaire, No.32, CANADA --
MEAT Read and Rest Hotel, CHINA --
ORTNERSCHINKO Mraz &amp; Sohn, AUSTRIA --
ANAGRAMA Le Petit Soldat, MEXICO --
RICE CREATIVE Rooster Beers, VIETNAM --
ONE DESIGN Wilder Fields, U.S. --
MAKEBARDO Remedial Massage, NEW ZEALAND --
BADAL PATEL Korai Kitchen, U.S.



</tableOfContents>
  <note>Include index.</note>
  <subject authority="lcsh">
    <topic>Brand name products</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Branded merchandise</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Graphic design</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business names</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Entrepreneurship</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Identity (Philosophical concept)</topic>
    <topic>Business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
    <topic>Business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Startup</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Packaging</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Visual Culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Brabd name products</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Branding (Marketing)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>House brands</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Printing, packaging and reprographic industry</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising industry</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business and economics</topic>
    <topic>Industries</topic>
    <topic>Media and Communications Industries</topic>
    <topic>Advertising and Promotion</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Design</topic>
    <topic>Graphic Arts</topic>
    <topic>Branding and Logo Design</topic>
  </subject>
  <classification authority="lcc">HD69.B7 G47 2021</classification>
  <classification authority="ddc">740</classification>
  <identifier type="isbn">9783967040050 </identifier>
  <identifier type="isbn">3967040054</identifier>
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    <recordContentSource authority="marcorg">pucpr</recordContentSource>
    <recordCreationDate encoding="marc">210701</recordCreationDate>
    <recordChangeDate encoding="iso8601">20210701153215.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
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