@book{295788,
	author = {Lamb, Charles W., Jr. and Hair, Joseph F., Jr.},
	title = {MKTG, Marketing /},
	publisher = {Cengage Learning Editores,},
	year = {2019.},
	address = {México, D.F. :},
	edition = {Octava edición.},
	note = {Translation of: MKTG, Marketing, Eighth edition ©2019.}
}