TY  - BOOK
AU  - Fenich,George G.
TI  - Meetings, expositions, events, and conventions: an introduction to the industry 
SN  - 9780134735900
AV  - TX911.2 .F455 2019
U1  - 338.4/791 23
PY  - 2019///]
CY  - NY, NY
PB  - Pearson
KW  - Hospitality industry
KW  - Congresses and conventions
KW  - Meetings
N1  - Includes index; Includes index.; PART 1: INTRODUCTION -- 1. Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC) -- 2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors -- PART 2: KEY PLAYERS -- 3. Destination Marketing Organizations (DMOs) -- 4. Meeting, Expositions, Event, and Convention Venues: An Examination of Facilities Used by Meeting and Event Professionals -- 5. Exhibitions and Trade Shows -- 6. Service Contractors -- 7. Destination Management Companies -- 8. Special Events Management -- PART 3: IMPORTANT ELEMENTS IN MEETING, EXPOSITION, EVENT, AND CONVENTION PLANNING -- 9. Food and Beverage -- 10. Legal Issues in the MEEC Industry -- 11. Technology and the MEEC Professional -- 12. Sustainable Meetings and Events -- 13. Planning MEEC Gatherings -- 14. Producing Meetings and Events -- 15. International Aspects in MEEC -- 16. Putting It All Together
N2  - The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC — meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition
ER  -