02566cam a2200337 i 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010604000280012104200080014905000240015708200180018110000310019924501130023025000190034326400310036230000580039333600260045133700280047733800270050550000200053250400210055250508880057352006950146165000260215665000320218265000140221420157077OSt20201113190708.0171129s2019    nyua          001 0 eng    a  2017056522  a9780134735900  a0134735900  aDLCbengcDLCerdadDLC  apcc00aTX911.2b.F455 201900a338.4/7912231 aFenich, George G.,eauthor10aMeetings, expositions, events, and conventions :ban introduction to the industry /cGeorge G. Fenich, Ph.D.  aFifth edition. 1aNY, NY :bPearson,c[2019]  axvi, 352 pages :billustrations (some color) ;c29 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index.  aIncludes index.   aPART 1: INTRODUCTION -- 1. Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC) -- 2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors -- PART 2: KEY PLAYERS -- 3. Destination Marketing Organizations (DMOs) -- 4. Meeting, Expositions, Event, and Convention Venues: An Examination of Facilities Used by Meeting and Event Professionals -- 5. Exhibitions and Trade Shows -- 6. Service Contractors -- 7. Destination Management Companies -- 8. Special Events Management -- PART 3: IMPORTANT ELEMENTS IN MEETING, EXPOSITION, EVENT, AND CONVENTION PLANNING -- 9. Food and Beverage -- 10. Legal Issues in the MEEC Industry -- 11. Technology and the MEEC Professional -- 12. Sustainable Meetings and Events -- 13. Planning MEEC Gatherings -- 14. Producing Meetings and Events -- 15. International Aspects in MEEC -- 16. Putting It All Together.  aThe most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC — meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition. 0aHospitality industry. 0aCongresses and conventions. 0aMeetings.