the brave new world for bolder and better live events Goldblatt, Joe Jeff 1952- creator author Lee, Shawn Seungwon author text bibliography nju 2020 Eighth edition. monographic eng

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xxx, 366 pages : illustrations ; 26 cm. "Understand and appreciate the importance of economic, social, cultural, political, technological and environmental sustainability for planned events. Recognize and understand the economic, social, political, cultural, technological and environmental changes that are affecting the global events industry. Identify and benefit from the demographic changes affecting the global event industry. Utilize the psychographic changes affecting event length, purpose, and outcomes to improve performance Recognize and analyze the multitudinous challenges facing the events industry including financial, security, labor, ecological, and other critical areas. Identify new and emerging career opportunities in this growing field. Understand why education has become the most important factor in the growth of planned events. Identify industry certification programs. Advance your career throughout the twenty-first century. Develop new ways to sustain your career"-- Part 1. Producing Seamless, Secure, and Sustainable (S3) Events -- Part 2 The New Sustainable Event Algorithms -- Part 3. Event Branding and Bold Delivery -- Part 4. Trends and Triumphs -- Part 5. Best Practices an Real World Event Experiences -- Appendices 1 to 19 and accompanying Image Gallery are available online -- Glossary G-1 -- Index I-1. 1. Welcome to Greener Event Leadership and Economic Success -- 2. Changing Paradigms for Greener Leadership and Social Change -- 3. Composing the Sustainable Event Plan -- 4. Event Leadership and Human Resources Management -- 5. Financial Sustainability -- 6. Event Vendors as Strategic Partners -- 7. The Brand, the Buzz, and Better Success through Event Marketing -- 8. Ensuring a Safer and More Secure Event Environment -- 9. The Virtual View of Live Events -- 10. Reinventing a Joyful and Sustainable Career -- 11. Global, National, and Local Best Practices in Event Leadership -- 12. Twenty Real-World Event Management Experiences and Mini Case Studies. Joe Goldblatt, Shawn Seungwon Lee. Includes bibliographical references and index. Special events Management Special events Marketing Special events Environmental aspects GT3405 .G65 2020 394.2068 9781119345732 2019056733 DLC 191212 20201113194338.0 21334150 eng