TY  - BOOK
AU  - Uhl,Kenneth P.
AU  - Schoner,Bertram
TI  - Marketing research: information systems and decision making
T2  - The Wiley marketing series
SN  - 0471895504
AV  - HF5415.2 .U38
U1  - 658.83 
PY  - 1968///, c1969]
CY  - New York
PB  - Wiley
KW  - Marketing research
KW  - Local
N1  - Includes bibliographies
ER  -