Uhl, Kenneth P.

Marketing research information systems and decision making [by] Kenneth P. Uhl [and] Bertram Schoner. - New York Wiley [1968, c1969] - xv, 538 p. illus. 24 cm. - The Wiley marketing series .

Includes bibliographies.

0471895504

68008109


Marketing research

HF5415.2 / .U38

658.83