Uhl, Kenneth P. Marketing research information systems and decision making [by] Kenneth P. Uhl [and] Bertram Schoner. - New York Wiley [1968, c1969] - xv, 538 p. illus. 24 cm. - The Wiley marketing series . Includes bibliographies. ISBN: 0471895504 LCCN: 68008109 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .U38 Dewey Class. No.: 658.83