TY  - BOOK
AU  - Zaltman,Gerald
AU  - Wallendorf,Melanie
TI  - Consumer behavior: basic findings and management implications
T2  - The Wiley series in marketing
SN  - 0471093068
AV  - HF5415.3 .Z28 1983
U1  - 658.8/342 19
PY  - 1983///
CY  - New York
PB  - Wiley
KW  - Consumer behavior
KW  - Local
KW  - Motivation research Marketing
N1  - Includes bibliographical references and indexes
ER  -