Zaltman, Gerald, <br/><br/>
Consumer behavior  basic findings and management implications 
Gerald Zaltman, Melanie Wallendorf. 
 - 2nd ed. 
 - New York  Wiley  c1983. 
 - xvi, 684 p.  ill.  25 cm. 
 - The Wiley series in marketing  0273-2955 .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471093068 
<br/><br/><label>LCCN: </label>82023842 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .Z28 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8/342