Robertson, Thomas S.

Consumer behavior Thomas S. Robertson, Joan Zielinski, Scott Ward. - Glenview, Ill. Scott, Foresman c1984. - xv, 640 p. ill. (some col.) 24 cm. - Scott, Foresman series in marketing .

Includes bibliographies and indexes.

0673158411

83020423 //r88


Consumer behavior
Motivation research Marketing

HF5415.3 / .R57 1984

658.8/342