TY  - BOOK
AU  - Horton,Raymond L.
TI  - Buyer behavior: a decision-making approach
SN  - 0675201055
AV  - HF5415.3 .H655 1984
U1  - 658.8/342 19
PY  - 1984///
CY  - Columbus, Ohio
PB  - C.E. Merrill Pub. Co.
KW  - Consumer behavior
KW  - Local
N1  - Includes indexes; Bibliography: p. 475-508
ER  -