Horton, Raymond L.
Buyer behavior a decision-making approach
Raymond L. Horton.
- Columbus, Ohio C.E. Merrill Pub. Co. c1984.
- x, 517 p. ill. 27 cm.
Includes indexes.
Bibliography: p. 475-508.
0675201055
83062447 //r88
Consumer behavior
HF5415.3 / .H655 1984
658.8/342