Horton, Raymond L.

Buyer behavior a decision-making approach Raymond L. Horton. - Columbus, Ohio C.E. Merrill Pub. Co. c1984. - x, 517 p. ill. 27 cm.

Includes indexes.

Bibliography: p. 475-508.

0675201055

83062447 //r88


Consumer behavior

HF5415.3 / .H655 1984

658.8/342