Berkman, Harold W., <br/><br/>
Consumer behavior  concepts and strategies 
Harold W. Berkman, Christopher Gilson. 
 - 2d ed. 
 - Boston, Mass.  Kent Pub. Co.  c1981. 
 - xxiii, 483 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0534009573 
<br/><br/><label>LCCN: </label>80029645 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B42 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8/342