TY - BOOK AU - Williams,Terrell G. TI - Consumer behavior: fundamentals & strategies SN - 0829904204 AV - HF5415.3 .W543 U1 - 658.8/342 19 PY - 1981/// CY - St. Paul PB - West Pub. Co. KW - Consumer behavior KW - Local KW - Motivation research Marketing N1 - Includes bibliographical references and indexes ER -