Williams, Terrell G.
Consumer behavior fundamentals & strategies
Terrell G. Williams.
- St. Paul West Pub. Co. c1981.
- xvi, 574 p. ill. 26 cm.
Includes bibliographical references and indexes.
0829904204
81001216 //r88
Consumer behavior
Motivation research Marketing
HF5415.3 / .W543
658.8/342