Williams, Terrell G.

Consumer behavior fundamentals & strategies Terrell G. Williams. - St. Paul West Pub. Co. c1981. - xvi, 574 p. ill. 26 cm.

Includes bibliographical references and indexes.

0829904204

81001216 //r88


Consumer behavior
Motivation research Marketing

HF5415.3 / .W543

658.8/342