TY  - BOOK
AU  - Wasson,Chester R.
TI  - Consumer behavior: a managerial viewpoint
AV  - HF5415.3 .W37
U1  - 658.8/34 
PY  - 1975///
CY  - Austin, Tex.
PB  - Austin Press
KW  - Consumer behavior
KW  - Local
N1  - Includes index; Bibliography: p. [425]-427
ER  -