Wasson, Chester R. <br/><br/>
Consumer behavior  a managerial viewpoint 
Chester R. Wasson. 
 - Austin, Tex.  Austin Press  1975 
 - xiv, 432 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [425]-427. 
<br/><br/><label>LCCN: </label>74084177 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .W37 
<br/><br/><label>Dewey Class. No.: </label>658.8/34