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  <titleInfo>
    <title>How children learn to buy</title>
    <subTitle>the development of consumer information-processing skills</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ward, Scott</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Wackman, Daniel B.</namePart>
    <role>
      <roleTerm type="text">joint author.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Wartella, Ellen</namePart>
    <role>
      <roleTerm type="text">joint author.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Beverly Hills, Calif</placeTerm>
    </place>
    <publisher>Sage Publications</publisher>
    <dateIssued>c1977</dateIssued>
    <dateIssued encoding="marc">1977</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>271 p. 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Scott Ward, Daniel B. Wackman, Ellen Wartella.</note>
  <note>Includes indexes.</note>
  <note>Bibliography: p. 193-197.</note>
  <subject authority="lcsh">
    <topic>Youth as consumers</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Television advertising and children</topic>
  </subject>
  <classification authority="lcc">HC79.C6 W37</classification>
  <classification authority="ddc">658.8/34</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>People and communication ; v. 1</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">080390424X</identifier>
  <identifier type="lccn">74077291 //r84</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">770705</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527195913.0</recordChangeDate>
    <recordIdentifier source="BIBL">38411</recordIdentifier>
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