How children learn to buy the development of consumer information-processing skills
Scott Ward, Daniel B. Wackman, Ellen Wartella.
- Beverly Hills, Calif. Sage Publications c1977.
- 271 p. 22 cm.
- People and communication ; v. 1 .
Includes indexes.
Bibliography: p. 193-197.
080390424X
74077291 //r84
Youth as consumers. Television advertising and children