Ward, Scott

How children learn to buy the development of consumer information-processing skills Scott Ward, Daniel B. Wackman, Ellen Wartella. - Beverly Hills, Calif. Sage Publications c1977. - 271 p. 22 cm. - People and communication ; v. 1 .

Includes indexes.

Bibliography: p. 193-197.

080390424X

74077291 //r84


Youth as consumers.
Television advertising and children

HC79.C6 / W37

658.8/34