Walters, C. Glenn
Consumer behavior theory and practice
C. Glenn Walters.
- 3d ed.
- Homewood, Ill. R. D. Irwin 1978.
- xvi, 608 p. ill. 24 cm.
Includes bibliographical references and indexes.
0256019991
77089788 //r882
Consumer behavior
HF5415.3 / .W34 1978
658.8/34