Walters, C. Glenn

Consumer behavior theory and practice C. Glenn Walters. - 3d ed. - Homewood, Ill. R. D. Irwin 1978. - xvi, 608 p. ill. 24 cm.

Includes bibliographical references and indexes.

0256019991

77089788 //r882


Consumer behavior

HF5415.3 / .W34 1978

658.8/34