TY  - BOOK
AU  - Thorelli,Hans Birger
AU  - Becker,Helmut
AU  - Engledow,Jack
TI  - The information seekers: an international study of consumer information and advertising image
SN  - 0884102653
AV  - HC110.C6 T47 1975
U1  - 658.8/34 
PY  - 1974///, c1975
CY  - Cambridge, Mass.
PB  - Ballinger Pub. Co.
KW  - Consumers
KW  - United States
KW  - Local
KW  - Advertising
KW  - LEMB
KW  - Consumer education
KW  - Germany (West)
N1  - "Published in cooperation with Consumer Research Institute."; Bibliography: p. 365-367
ER  -