The information seekers an international study of consumer information and advertising image
Hans B. Thorelli, Helmut Becker , Jack Engledow.
- Cambridge, Mass. Ballinger Pub. Co. 1974, c1975
- xxx, 373 p. illus. 24 cm.
"Published in cooperation with Consumer Research Institute."
Bibliography: p. 365-367.
0884102653
74009635 //r84
Consumers--United States. Advertising Consumer education--Germany (West) Consumer education--United States. Consumers--Germany (West)