Thorelli, Hans Birger

The information seekers an international study of consumer information and advertising image Hans B. Thorelli, Helmut Becker , Jack Engledow. - Cambridge, Mass. Ballinger Pub. Co. 1974, c1975 - xxx, 373 p. illus. 24 cm.

"Published in cooperation with Consumer Research Institute."

Bibliography: p. 365-367.

0884102653

74009635 //r84


Consumers--United States.
Advertising
Consumer education--Germany (West)
Consumer education--United States.
Consumers--Germany (West)

HC110.C6 / T47 1975

658.8/34