TY  - BOOK
AU  - Peterson,Robert Allen
TI  - Trends in consumer behavior research
T2  - Monograph series - American Marketing Association ;#6
SN  - 0877570833
AV  - HF5415.3 .P47
U1  - 658.8/34 
PY  - 1977///
CY  - Chicago
PB  - American Marketing Association
KW  - Consumer behavior
KW  - Local
KW  - Marketing research
N1  - Bibliography: p. 39-40
ER  -