TY  - BOOK
AU  - Farley,John U.
AU  - Howard,John A.
AU  - Ring,L.Winston
TI  - Consumer behavior; theory and application
T2  - Marketing Science Institute series
AV  - HC79.C6 F37
U1  - 658.8/34 
PY  - 1974///
CY  - Boston
PB  - Allyn & Bacon
KW  - Consumers
KW  - Local
KW  - Consumer behavior
KW  - Motivation research Marketing
KW  - Mathematical models
N1  - Bibliography: p. 263-271
ER  -