Farley, John U. <br/><br/>
Consumer behavior; theory and application 
John U. Farley,John A. Howard, L. Winston Ring. 
 - Boston  Allyn & Bacon  1974 
 - xiii, 274 p.  illus.  24 cm. 
 - Marketing Science Institute series .
<br/><br/>Bibliography: p. 263-271. 
<br/><br/><label>LCCN: </label>73087820 //r89 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumer behavior<br/>Motivation research Marketing<br/>Consumers--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HC79.C6  / F37 
<br/><br/><label>Dewey Class. No.: </label>658.8/34