Assael, Henry. <br/><br/>
Consumer behavior and marketing action 
Henry Assael. 
 - Boston, Mass.  Kent Pub. Co.  c1981. 
 - xiv, 641 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534009581  20.95 
<br/><br/><label>LCCN: </label>80027898 //r882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumer behavior<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HC79.C6  / A87 
<br/><br/><label>Dewey Class. No.: </label>658.8/342