Zikmund, William G. <br/><br/>
Exploring marketing research 
William G. Zikmund. 
 - 3rd ed. 
 - Chicago  Dryden Press  c1989. 
 - xxi, 824 p.  ill.  26 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0030229634 
<br/><br/><label>LCCN: </label>88010847  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 1989