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  <titleInfo>
    <title>Comparative analysis for international marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Terpstra, Vern.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Yoshino, M. Y. (Michael Y.)</namePart>
    <role>
      <roleTerm type="text">joint author.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Liander, Bertil</namePart>
    <role>
      <roleTerm type="text">ed.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Sherbini, A. A.</namePart>
    <role>
      <roleTerm type="text">joint author.</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Marketing Science Institute</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    </place>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>Allyn and Bacon</publisher>
    <dateIssued>[1967]</dateIssued>
    <dateIssued encoding="marc">1967</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 198 p. 24 cm.</extent>
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  <note type="statement of responsibility">Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.</note>
  <note>Bibliography: p. 176-182.</note>
  <subject authority="lcsh">
    <topic>Export Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>International business enterprises</topic>
  </subject>
  <classification authority="lcc">HF1009.5 .T4</classification>
  <classification authority="ddc">658.83</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Marketing Science Institute. Series of books</title>
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  <identifier type="lccn">67028048 //r86</identifier>
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    <recordIdentifier source="BIBL">38399</recordIdentifier>
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