TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method : a text with cases
SN  - 002421910X
AV  - HF5415.2 .T83 1987
U1  - 658.8/3 19
PY  - 1987///
CY  - New York, London
PB  - Macmillan Pub. Co., Collier Macmillan
KW  - Marketing research
KW  - Local
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -