Tull, Donald S., <br/><br/>
Marketing research  measurement and method : a text with cases 
Donald S. Tull and Del I. Hawkins. 
 - 4th ed. 
 - New York  London  Macmillan Pub. Co.  Collier Macmillan  c1987. 
 - xvi, 845 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>002421910X 0029468108 (international ed.) 
<br/><br/><label>LCCN: </label>86008503  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .T83 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/3