TY  - BOOK
AU  - Massy,William F.
AU  - Frank,Ronald Edward
AU  - Lodahl,Thomas
TI  - Purchasing behavior and personal attributes
AV  - HF5415.3 .M3
U1  - 658.83 
PY  - 1968///]
CY  - Philadelphia
PB  - University of Pennsylvania Press
KW  - Motivation research Marketing
KW  - Local
KW  - Consumer behavior
N1  - Bibliography: p. 164-168
ER  -