<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00887nam a2200253Ia 4500</leader>
  <controlfield tag="001">38395</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527195911.0</controlfield>
  <controlfield tag="008">711007s1968    paua     b    00010 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a"> 67026219 //r88</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">EVLG</subfield>
    <subfield code="b">658.83</subfield>
    <subfield code="b">422</subfield>
    <subfield code="c">c1</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2=" ">
    <subfield code="a">HF5415.3</subfield>
    <subfield code="b">.M3</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.83</subfield>
  </datafield>
  <datafield tag="092" ind1=" " ind2=" ">
    <subfield code="a">658.83</subfield>
    <subfield code="b">M422</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">Massy, William F.</subfield>
    <subfield code="9">132573</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Purchasing behavior and personal attributes</subfield>
    <subfield code="c">by William F. Massy, Ronald E. Frank [and] Thomas Lodahl.</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2=" ">
    <subfield code="a">Philadelphia</subfield>
    <subfield code="b">University of Pennsylvania Press</subfield>
    <subfield code="c">[1968]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">174 p.</subfield>
    <subfield code="b">illus.</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Bibliography: p. 164-168.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Motivation research Marketing</subfield>
    <subfield code="9">139425</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Consumer behavior</subfield>
    <subfield code="9">79972</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Frank, Ronald Edward</subfield>
    <subfield code="d">1933-</subfield>
    <subfield code="e">joint author.</subfield>
    <subfield code="9">98600</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Lodahl, Thomas</subfield>
    <subfield code="e">joint author.</subfield>
    <subfield code="9">247160</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">29305</subfield>
    <subfield code="d">29305</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_830000000000000_M422</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">evl</subfield>
    <subfield code="9">286071</subfield>
    <subfield code="a">10</subfield>
    <subfield code="b">10</subfield>
    <subfield code="c">1</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="i">52853</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 M422</subfield>
    <subfield code="p">80000000782667</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:38395 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
