Massy, William F. <br/><br/>
Purchasing behavior and personal attributes 
by William F. Massy, Ronald E. Frank [and] Thomas Lodahl. 
 - Philadelphia  University of Pennsylvania Press  [1968] 
 - 174 p.  illus.  25 cm. 
<br/><br/>Bibliography: p. 164-168. 
<br/><br/><label>LCCN: </label>67026219 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research Marketing<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .M3 
<br/><br/><label>Dewey Class. No.: </label>658.83