TY - BOOK AU - Luck,David Johnston TI - Marketing research SN - 0135576377 AV - HF5415.2 .L8 1978 U1 - 658.8/3 PY - 1978/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Marketing research KW - Local N1 - Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor; Includes indexes; Bibliography: p. 503-508 ER -