Marketing research 
David J. Luck ... [et al.]. 
 - 5th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1978. 
 - xvi, 522 p.  ill.  25 cm. 
<br/><br/> Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor.  Includes indexes. 
<br/><br/>Bibliography: p. 503-508. 
<br/><br/><label>ISBN: </label>0135576377 
<br/><br/><label>LCCN: </label>77017170  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L8 1978 
<br/><br/><label>Dewey Class. No.: </label>658.8/3