Dimensions of consumer behavior.
Edited by James U. McNeal. Contributing authors: Milton Alexander [and others]
- 2d ed.
- New York Appleton-Century-Crofts [1969]
- xiv, 446 p. illus. 24 cm.
Includes bibliographical references.
0390625310
69015369 //r88
Consumer behavior--United States. Market surveys--United States. Consumption (Economics)--United States.