McNeal, James U.,

Dimensions of consumer behavior. Edited by James U. McNeal. Contributing authors: Milton Alexander [and others] - 2d ed. - New York Appleton-Century-Crofts [1969] - xiv, 446 p. illus. 24 cm.

Includes bibliographical references.

0390625310

69015369 //r88


Consumer behavior--United States.
Market surveys--United States.
Consumption (Economics)--United States.

HC110.C6 / M25 1969

658.83