TY  - BOOK
AU  - McGown,K.L.
TI  - Marketing research: text and cases
SN  - 087626562X
AV  - HF5415.2 .M22 1979
U1  - 658.8/3 
PY  - 1979///
CY  - Cambridge, Mass.
PB  - Winthrop Publishers
KW  - Marketing research
KW  - Local
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -