McGown, K. L. <br/><br/>
Marketing research  text and cases 
K. L. McGown. 
 - Cambridge, Mass.  Winthrop Publishers  c1979. 
 - xiv, 432 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>087626562X 
<br/><br/><label>LCCN: </label>79011363  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M22 1979 
<br/><br/><label>Dewey Class. No.: </label>658.8/3