Luck, David Johnston. <br/><br/>
Marketing research 
David J. Luck, Hugh G. Wales, Donald A. Taylor. 
 - 4th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  [1974] 
 - viii, 470 p.  illus.  24 cm. 
<br/><br/>Bibliography: p. 453-462. 
<br/><br/><label>ISBN: </label>0135575958 
<br/><br/><label>LCCN: </label>74003347  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L8 1974 
<br/><br/><label>Dewey Class. No.: </label>658.8/3