TY  - BOOK
AU  - Kollat,David T.
AU  - Blackwell,Roger D.
AU  - Engel,James F.
TI  - Research in consumer behavior
T2  - Holt, Rinehart and Winston marketing series
SN  - 0030847338 (pbk)
AV  - HF5415.3 .K64
U1  - 658.83 
PY  - 1970///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Consumer behavior
KW  - Local
KW  - Marketing research
N1  - Includes bibliographies
ER  -