Kollat, David T. <br/><br/>
Research in consumer behavior. 
Edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel. 
 - New York  Holt, Rinehart and Winston  [1970] 
 - xi, 767 p.  illus.  23 cm. 
 - Holt, Rinehart and Winston marketing series .
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0030847338 (pbk) 
<br/><br/><label>LCCN: </label>78110888 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .K64 
<br/><br/><label>Dewey Class. No.: </label>658.83