Green, Paul E.

Research for marketing decisions Paul E. Green, Donald S. Tull. - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall 1970 - xii, 644 p. illus. 24 cm. - Prentice-Hall international series in management .

Includes bibliographical references.

0137741820

71093900


Marketing research

HF5415.2 / .G68 1970

658.83/01/8