TY - BOOK AU - Green,Paul E. AU - Carmone,Frank J. ED - Marketing Science Institute. TI - Multidimensional scaling and related techniques in marketing analysis T2 - Marketing Science Institute series AV - HF5415.3 .G7 U1 - 658.83/01/8 PY - 1970///] CY - Boston PB - Allyn and Bacon KW - Marketing research KW - Statistical methods KW - Local KW - Scaling Social sciences N1 - Bibliography: p. 161-195 ER -