Green, Paul E.

Multidimensional scaling and related techniques in marketing analysis [by] Paul E. Green [and] Frank J. Carmone. - Boston Allyn and Bacon [1970] - xv, 203 p. 24 cm. - Marketing Science Institute series .

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79127370


Marketing research--Statistical methods.
Scaling Social sciences

HF5415.3 / .G7

658.83/01/8