Frank, Ronald Edward <br/><br/>
Quantitative techniques in marketing analysis: text and readings 
[by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy. 
 - Homewood, Ill.  R. D. Irwin  1962. 
 - 556 p.  illus.  24 cm. 
 - Irwin series in quantitative analysis for business .
<br/><br/>Includes bibliography. 
<br/><br/><label>LCCN: </label>62020666 /L 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415  / .F69 
<br/><br/><label>Dewey Class. No.: </label>658.83