TY  - BOOK
AU  - Dichter,Ernest
TI  - Handbook of consumer motivations: the psychology of the world of objects
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5415.3 .D5
U1  - 658.83 
PY  - 1964///]
CY  - New York
PB  - McGraw-Hill
KW  - Motivation research Marketing
KW  - Local
N1  - Bibliography: p. 479-480
ER  -